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Starting from the beginning of the 1990's, G-SHOCK and BABY-G have been producing special models in collaboration with and in support of various different environmental organizations. From 2018 G-SHOCK and BABY-G will be endorsing and supporting the activities of AQUA PLANET, an NPO that works towards regeneration of coral reefs.
AQUA PLANET is an organization that conducts activities aimed at regenerating coral reefs, under the guidance of its chairperson, actress Ritsuko Tanaka.
Ms. Tanaka loves the seas of Okinawa, and she is currently serving as Okinawa Churashima Ambassador, Kume jima Island Tourist Ambassador, Ishigaki jima Coral Ambassador, and in other posts. She is particularly active in coral preservation and regeneration activities, as well as coral transplantation activities on the main land of Okinawa and the collaboration activities with coral cultivation on the Ishigaki jima Island.